ASTRALWERKS

They say that fortune favors the brave. For Eric Prydz, a bold musical agenda and an unrivalled ability to combine commercial success (3 x Top 2 UK hit singles) with underground notoriety (fastest selling release ever on cult download store Beatport), has allowed him to achieve worldwide recognition with his integrity intact. The soft spoken Swede hasn’t given an interview in many years, he never appears in his music videos, and avoids ‘artist tweets his breakfast’ self-promotion. His refusal to play the media circus stems from the fallout ignited by “that” video. His first UK No.1, “Call On Me”, was accompanied by a music promo that he didn’t clear, much less approve of. He shied away from the publicity and ensuing success (the Steve Winwood-sampling track he’d made “just for his friends” clocked up over 4 million sales), and retreated into his studio to continue making the dark, brooding electronica he was becoming known for. But, every so often, and always at the time of his choosing, he’s emerged with a hit record – 3 of them and counting. Following his debut for Ministry Of Sound’s label, Data, he was the only artist ever to be given the go ahead to sample Pink Floyd, Prydz released the Grammy nominated “Proper Education”, the reworking of Floyd’s “Another Brick In The Wall” that reached No.2 in the UK charts. This time Eric took charge of the music video; the resulting promo and its accompanying environmental theme was hailed by Greenpeace, used as part of the NGO’s own marketing campaign, and is still requested by schools across the world. He followed this in 2008 with “Pjanoo”. After becoming Beatport’s fastest selling release, the instrumental track was championed by Zane Lowe and Pete Tong, given 4 separate UK Radio 1 “Record of the Week” accolades and was playlisted by the station seven weeks upfront of its release; it hit No.2 that summer. His next move was typical of his personality. While most artists would have been frogmarched into producing an album and encouraged to run the promotional gauntlet, Eric simply played a handful of gigs, and then went back to his studio in London to tend to his two record labels, Pryda and Mouseville. It’s Pryda and Mouseville that have allowed Prydz to remain something of an enigma while being a household name. Both labels are held in the highest regard by an adoring underground scene, though their releases are made available with scarcely any promotion. Musically, they’ve become genre-defining stables in their own right, and are two of the most successful and influential dance labels in the world (acknowledged by Beatport as being among their biggest grossing imprints). On Pryda, and under the same alias, Prydz explores his house influences with a plethora of tracks that have become huge club tunes around the globe. Songs like “Aftermath”, “Armed”, “Muranyi” and “Melo”, layer harmonies, melodies and hooks over his unmistakable basslines. His Mouseville imprint has seen Prydz produce under the alias Cirez D, releasing harder and more upfront techno tracks to great acclaim. “On Off”, the biggest selling EP from the label epitomises the Mouseville ethos with its succinct nod to the Swedish underground. Eric also created Pryda Friends as an outlet for tracks created by his friends. This has created a number of collaborations, including the inimitable “1983″ with Paulo Mojo and “123″ with fellow Swedish producer, Axwell. Since his arrival, Eric Prydz has inadvertently broken into uncharted territory for dance music. Festivals, events and venues across the planet have rocked to his performances, safe in the knowledge that they’re witnessing something special. In 2011 Eric launched his innovative new show concept , “EPIC”, at London’s O2 Academy Brixton to a sell out audience. This special show features exclusive cutting edge production, 3D holographic video projection and lighting systems. Coupled with Eric’s rousing music it is a ground breaking audio and visual feast. Eric Prydz’s releases and forward thinking live shows have allowed him to achieve worldwide recognition with his integrity intact. Now signed to EMI/Astralwerks, Eric Prydz has started working on his much anticipated debut artist album (due for release late 2012). However before this, Astralwerks will be releasing a compilation album of his key productions under the Pryda guise, Eric Prydz presents Pryda, on May 22nd. Eric Prydz presents Pryda will be released in two formats: a single disc of of new unreleased Pryda productions which some fans may have heard as works in progress (including Shadows, Agag, Mighty Love and Allein) and as a deluxe 3 x disc. Disc 1 will be made up of the aforementioned rare, unreleased tracks. Discs 2 and 3 bring together many of the classic tracks from the Pryda catalogue, sequenced and mixed by Eric himself, and including some of his special re-edits. Pryda has become a genre-defining stable and is one of the most successful and influential dance labels in the world. This compilation album rounds up an incredible chapter in Eric’s career so far, laying the foundations for the next exciting phase.


NEWS

This past Saturday, Grammy-nominated producer/DJ Eric Prydz returned to the hallowed BBC Radio 1 Essential Mix decks in the U.K., taking control of the airwaves for two hours of forward-thinking electronic music. This marked Prydz’ return to the Essential Mix show for the first time since late 2011, when it was recorded live from his set at Creamfields. Listen to the set here. This extensive mix showcases Prydz’ ample talents as both a producer and a DJ, as he draws from a wealth of upfront and exclusive Pryda material as well as a selection of cuts from Not Mani, Tonja Holma, Magnus Froblom, Cory Lasser and Arpo to take the listener on a fluid sonic journey. Additionally, Eric is excited to announce brand new U.S. tour dates in February and March, performances at Ultra Music Festival and Coachella, as well as an exclusive Las Vegas dual residency at Surrender (February 9th) and XS (March 8th) entitled “Black Dice.” As explained by Prydz to MTV News "Vegas has always been known for that glamour and gold. I think [with] the concept of Black Dice... we want to change things around a bit. Darken things up. You know. Strip things down.” View the Vegas trailer here. These highly-anticipated dates are a follow up to an amazing round of shows in 2012 including headlining the touring IDENTITY festival, and 2 nights SOLD OUT at Roseland NYC which Dancing Astronaut proclaimed as “among the best we’ve seen in all of 2012, and potentially ever at the legendary ballroom.” Also proclaimed by Dancing Astronaut as not only the #1 Artist of the Year but also #1 Album of the Year; Voted #2 best EDM album of the year by VIBE and is currently #3 on the Billboard Club Chart. Eric is also continuing to broadcast his EPIC Radio podcasts on iTunes, one hour of electronic music selected by Eric himself every month where he takes the listeners on a journey into his musical world. Earlier in 2012, Eric released Eric Prydz presents Pryda, a collection of key productions under his Pryda guise. Receiving critical acclaim, it showed that despite his past mainstream glories, Eric’s longevity and success is derived from his deep connection with the underground. Eric Prydz isn’t concerned with the flamboyant showmanship of some of his peers. The unassuming perfectionist puts the crowd and their musical experience above himself every time. His releases and forward thinking live shows have allowed him to achieve worldwide recognition. With Eric it’s simply about music. Eric Prydz Tour Dates: 2/9 Las Vegas, NV Surrender 2/14 Wallingford, CT The Dome at Oakdale 2/15 Atlantic City, NJ HQ Nightclub 2/16 Boston, MA Prime 2/17 Toronto, Canada Guvernment 3/8 Las Vegas, NV XS 3/17 Miami, FL Ultra Music Fest 3/22 Miami, FL Ultra Music Fest 4/14 Indio, CA Coachella 4/21 Indio, CA Coachella ESSENTIAL MIX Tracklisting: 1. Pryda - Liam 2. Not Mani - Need You 3. Tonja Holma - Spanish Delight 4. Christopher Kah - Evolution 909 (Magnus Froblom Remix) 5. Cory Lasser - Cypher 6. Pryda - Snaz 7. Pryda - Border Control 8. Pryda - Reeperbahn (Chordapella Mix) 9. Pryda - ID 1 10. Arpo - Interlude 11. Pryda - Warrior 12. Pryda - ID 2 13. Pryda - Games 14. Pryda - Rush 15. Pryda - Power Drive 16. Pryda - Clapham 17. Cirez D - Drums In The Deep 18. Jeremy Olander - Apex 19. Jeremy Olander - Let Me Feel (Eric Prydz Dub Remix) 20. Pryda - Rotonda 21. Jeremy Olander - Rorschach 22. Pryda - Welcome To My House 23. Eric Prydz - Every Day (Interlude Mix) 24. Pryda - One Day 25. Jeremy Olander - Let Me Feel

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