RÖYKSOPP SHARE DISCO-INSPIRED VIDEO FOR GLOBAL HIT SINGLE “NEVER EVER”
Influential Norwegian duo Röyksopp unveiled the video for the single “Never Ever” featuring Susanne Sundfør today. Released earlier this month, the song gained immediate traction and has already amassed over two million plays on Spotify. Röyksopp directed the accompanying video, which is set in what they describe as “a disco-esque alternative universe.” Daniel Harding served as Video Producer.
“We have, in the past, tended to go for a bit of a somber sentiment in our videos, pristine imagery with a hint of darkness,” says Röyksopp’s Svein Berge. “But we wanted to turn that around this time, and make something raw, shabby and messy but predominantly light-hearted. At the core lies a reaction to the current paradigm of selfies & social media, where a flattering facade, overshadowing substance seems to be not only the accepted norm, but something to strive for. There are way too many artists that fuel this notion that one has to be both rich, delinquent, successful & sexy, all at the same time. We thought it refreshing to counter that and hence we’ve gone off on a different tangent for this video. It’s not completely unflattering, but it’s quite unflattering.”
Rolling Stone said, “Röyksopp…aim for peak dance floor euphoria on their new single, ‘Never Ever.’” Stereogum praised it as a “grand, dizzy dance-pop love song with big, bright keyboards that explode from every possible corner of the track” and Shortlist hailed it as “a funky, fidgety electro-pop blast.”