Swedish House Mafia – NYC Empire State Building Lit in Colors of Swedish FlagFeb 27, 2013
On February 28th, platinum-selling, Grammy-nominated electronic group Swedish House Mafia, will “flip the switch” and light the Empire State Building’s world-famous lights yellow and blue, the colors of their native Swedish flag, in honor of their Black Tie Rave charity at Hammerstein Ballroom to benefit the Mayor’s Fund to Advance New York City and Hurricane Sandy New Jersey Relief Fund in support of hurricane Sandy relief efforts and Save the Children’s initiative to ensure the safety and well-being of all children in America, where nearly one in four lives in poverty. In the wake of the school massacre in Newtown, Connecticut on December 14th, the organization is calling for a National Commission on Children that will address the issues of violence, mental health and poverty. The Black Tie Rave will take place tomorrow night, February 28th, one day before the group kicks off their 4-night NYC run of their massive One Last Tour with record-breaking sold out shows at Madison Square Garden and Barclay’s Center. Swedish House Mafia was the first electronic act to ever headline MSG when they sold out their December, 2011 show in 9 minutes. They beat that record by selling out this week’s show in 8 minutes and are now the first electronic act to play 3-consecutive nights at Barclay’s Center. Also, don’t forget to check out Swedish House Mafia’s exclusive New York Pop Up store at 8 W 38th Street open until March 4th. You never know who might drop by!